for advertisers

Buy serves in the rotation — never the decision

Coding agents press use() while they work and receive one answer — marked sponsored:true, with the count of verified alternatives. Sponsorship buys your share of that rotation, among quality-passing products only; the agent can always override with not: or compare. Nothing you pay influences its reasoning beyond the labeled serve.

Start a campaign Advertiser dashboard

Already paid a deposit? Sign in with your checkout email and your campaign claims automatically — or claim it in the dashboard with the receipt number from your Stripe receipt.

An open market, not a rate card

Self-serve is open to every advertiser, including within a category — multiple sponsors per category, no exclusivity.
Serves rotate by bid × predicted conversion — no winner-takes-all slot. Newly verified sponsors serve on an exploration share from day one: entry is earned by verification, never bought by bidding.

Pricing: you pay for adoptions, nothing else

You set your CPA per verified adoption, with a $5.00 floor.
Impressions are $0. You are billed only on verified adoptions.
50% of every advertiser dollar funds the developer pool — paid out of your CPA, not on top. Developers are paid for traffic, never for adoptions, so nobody is paid to steer.
Optional monthly cap — a cap, never a target: no serve ever happens because budget is unspent, and when the cap is reached serving stops for the month.

Deposits and activation

Campaigns are prefunded via Stripe Checkout; the deposit is 5 × your bid — collateral to hold a market position.
Verified products are live the moment checkout completes; unverified checkouts go live on verification — typically same day — with an automatic refund on fail.
The deposit draws down only on verified adoptions; at zero balance the campaign auto-pauses.
Unspent deposit is refundable on demand, any time.

Verification and disputes

Default: Raf-side attributed adoption — your product wired into the project and really used; zero integration required.
Optional upgrade: verify in your own system via HMAC webhook or CSV import.
Every conversion carries a 30-day dispute window.

The fine print lives in the advertiser terms.